The US Securities and Exchange Commission (SEC) recently published a request for information and comment on how broker-dealers and investment advisers use digital engagement practices (DEPs) — behavioral prompts, differential marketing, “gamification,” and other design elements and features that firms use to engage with retail investors through digital platforms and mobile applications.
Gavin Meyers is an associate in Baker McKenzie's Financial Regulation and Enforcement Practice Group in North America. Gavin is an experienced regulatory lawyer with a focus on federal and state securities laws impacting the broker-dealer and investment adviser industries. Immediately prior to joining the Firm Gavin was an Assistant General Counsel with Raymond James, and previously served as Senior Counsel in the Office of General Counsel at the Financial Industry Regulatory Authority (FINRA). As Assistant General Counsel with Raymond James, Gavin provided practical guidance to business, supervision, and compliance groups regarding securities regulations and FINRA rules, including with respect to implementation of the Securities and Exchange Commission (SEC)'s Regulation Best Interest. As Senior Counsel at FINRA, Gavin was responsible for providing guidance on complex regulatory initiatives and FINRA rules and developing and drafting regulatory guidance and rule filings for submission to SEC. Gavin also served in FINRA's Office of Fraud Detection and Market Intelligence (OFDMI), where he conducted regulatory investigations involving insider trading.