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In brief

The MAPA Integrity Recognition (“Selo Mais Integridade“) was created on 12 December 2018 by MAPA Ordinance No. 2462 to recognize and reward agribusiness companies for their integrity practices — particularly in terms of social responsibility, sustainability and ethics — in addition to validating their efforts to mitigate fraud, bribery and corruption. For 2021, agribusiness companies and cooperatives seeking recognition for these practices and for their commitment to prevent fraud and corruption have until 21 June to register for the Selo Mais Integridade 2021 to 2022.

The 2021 edition, the fourth staging of the award, had its regulation approved by MAPA Ordinance nº 32, of 2 May 2021, which aims to improve the awarding process of companies and cooperatives through the demonstration of evolution of the integrity programs.

The recognition now contemplates the participation of the fishing sector in the contest, besides foreseeing a better evaluation regarding the existence of Conduct Adjustment Agreements (TAC), judicial demands, and disreputable news involving the interested parties, as well as their partners or directors, when applicable.

The ceremony is scheduled for January 2022, and awards will be given for the following categories:

  • Integrity and ethics
  • Social responsibility (labor focus)
  • Environmental sustainability

Companies that want to obtain the seal will soon be able to enjoy competitive advantages, such as the following:

  • Advancing the company’s image in the market (both locally and internationally)
  • Obtaining a competitive differential
  • Adaptation to the growing market demand for suppliers with greater social and environmental responsibility

In this sense, we at Trench Rossi Watanabe can assist in the following undertakings, among others: 

  • Implementation or review of the compliance program, code of ethics and conduct from the perspective of the Anti-corruption Law
  • Implementation or review of the Hotline Channel
  • Training on anti-corruption compliance for employees
  • Verification of ESG pillars (in addition to anti-corruption compliance, focused on the environmental, social and occupational health and safety spheres)
  • ESG: verification of the degree of alignment with the Sustainable Development Goals (SDG) of the UN’s Agenda 2030

Click here to access the Portuguese version.

“Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law.”


Heloisa Barroso Uelze joined the Firm in 2000 and became a partner in 2005. She has over 25 years of practice and is currently the head of the Brazilian Public Law, Government Relations and Regulatory Group at Trench Rossi Watanabe. Heloisa is recognized as a leading practitioner in such areas of law by various international publications such as Chambers, LACCA, Análise Advocacia, and PLC. Before joining Trench Rossi Watanabe, Mrs. Uelze worked for thirteen years in a law firm specialized in Public Law created by four of the most regarded scholars in Administrative, Public, Tax and Constitutional Law In Brazil, all of them respected Professors that held PHDs: Celso Antonio Bandeira de Mello, Geraldo Ataliba, Adilson Abreu Dallari and Michel Temer. In April 2000 Heloisa was nominated – due to her recognized ethical reputation and specialized legal knowledge, head of the legal department of Federal Government Autarchy, where she stayed for 12 years. Such position was not inconsistent with the private practice of law. Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law.


Felipe Ferenzini is a Partner in Trench, Rossi e Watanabe Advogados, Sao Paulo office. Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law.

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