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On 22 March 2023, the European Commission tabled a proposal for a Directive on substantiation and communication of explicit environmental claims.
The proposal aims to harmonize the evaluation and monitoring of voluntary environmental claims – often referred to as “green claims” – towards EU consumers and control the proliferation of public and private environmental labels. Complementing the March 2022 proposal for a Directive on empowering consumers for the green transition as a lex specialis by providing more specific requirements on the substantiation, communication and verification of green claims, it contributes to the fight against “greenwashing”.

As the deadline for the UK’s withdrawal from the EU approaches and there is an increasing risk of a no-deal Brexit, it is vital for companies to understand the impacts of a no deal and how they can address the challenges to their businesses. In this webinar, Baker McKenzie experts…