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A Global Video Series

Across the world, trade secrets are becoming increasingly important. As companies align workforce transformation, manage supply chain operations and balance the needs of their digital transformation journey, new strategies are required for the identification, protection and enforcement of their most valuable, complex and market-differentiating trade secrets.

In this series of bite-sized videos, hear from Baker McKenzie’s global trade secrets team across disputes, intellectual property, data and technology and employment and compensation on best practices for a strategic, multidisciplinary approach to manage your trade secrets, disputes and risks.

Learn more about our Global Trade Secrets Group and uncover regional trends through the video below:

SpeakersBrad Newman (Partner and Chair of the North America Trade Secrets Practice, Palo Alto), Christine Streatfeild (Partner, Washington, DC), Celeste Ang (Partner, Singapore) and Jason Raeburn (Partner, London)

WATCH VIDEORestrictions on Restrictive Covenants – The Secret to Protecting Trade Secrets
Every business has sensitive components integral to its success, whether trade secrets, customer contacts, or other confidential information that would be appealing to competitors. In Canada, attempting to stop an employee from sharing confidential information, competing, or soliciting customers, suppliers or employees can be tricky. In this video,  Jeremy Hann (Partner, Toronto), Ajanthana Anandarajah (Associate, Toronto) and Junaid Malik (Associate, Toronto) discuss the current state of the restrictive covenant landscape and what steps employers can take to protect their businesses. 
WATCH VIDEOBest Practices for Maintaining Trade Secrets
Before a trade secret can be protected, companies must take reasonable measures to keep information confidential. Mark Taylor (Partner, Dallas) discusses three key protocols for companies to follow in order to preserve their trade secrets. 
WATCH VIDEOLatin America Workplace Investigations and Trade Secrets
In this episode of our Trade Secrets Shorts series, Trench Rossi Watanabe* Partner Leticia Ribeiro discusses workplace investigations in Latin America.*Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law.
WATCH VIDEOProtecting Sustainable Technologies with Trade Secrets
Companies engaged in sustainable technology development are relying increasingly to trade secrets to protect their innovations, with recent trade secret litigation concerning technologies like recyclable materials , solar panels  and alternative energy sources. Eva-Maria Strobel (Partner, Zurich) discusses what companies can do to achieve their ESG commitments while preserving the value of critical trade secrets assets.
WATCH VIDEOTo Patent or to Trade Secret: Which Form of Protection Should You Pursue
Protecting your innovation with the best intellectual property strategy is ever more crucial in our digital world. Helen Macpherson (Partner, Sydney) examines three key factors to always keep top of mind when considering the complex question of whether to seek patent or trade secret protection.
WATCH VIDEOWhistleblowers and Trade Secrets
With increased regulatory scrutiny and the emergence of employee activism, companies have experienced an elevated risk of trade secret disclosure from current or former employees acting as putative whistleblowers. In this episode, Aaron Goodman (Partner, Los Angeles) discussed key factors companies should consider in balancing their trade secret interests against the protections afforded to whistleblowers, with a focus on recent whistleblower laws across the globe.
WATCH VIDEOMexico’s New Trade Secrets Law
In this episode, Marina Hurtado-Cruz (Partner, Mexico City) explores key changes to Mexico’s new trade secrets law under new legislation, including an expanded scope of protection for eligible subject matter and enhanced enforcement mechanisms.
WATCH VIDEORemote Work: The New Normal’s Impact on Your Trade Secrets
Today’s remote working environment can lead to unexpected complications when employers seek to prevent the disclosure of trade secrets or enforce restrictive covenants. Stephen Ratcliffe (Partner, London) outlines some of the key trade secrets issues that arise in remote working scenarios and provides practical tips for avoiding common pitfalls.

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Author

Bradford Newman is a litigation partner resident in Baker McKenzie's Palo Alto Office and Chair of the North America Trade Secrets Practice. According to Chambers USA, Brad is a "recognized authority on trade secrets cases" who "is valued for his tenacious, intelligent and thoughtful approach to trade secrets matters." Bradford regularly serves as lead trial counsel in cases with potential eight and nine-figure liability, and has successfully litigated (both prosecuting and defending) a broad spectrum of trade secrets cases in state and federal courts throughout the country. He routinely advises and represents the world's leading technology, banking, professional service, manufacturing and commerce companies in connection with their most significant data protection and trade secret matters. Bradford is the author of Protecting Intellectual Property in the Age of Employee Mobility: Forms and Analysis, a comprehensive treatise published by ALM that offers authoritative guidance on legal risks and practical steps companies can take to protect their IP and remedy IP theft.

Author

Christine Streatfeild is a Partner in the Washington DC Office and on the Steering Committee for the North America Trade Secrets Practice. She focuses on trade remedies and unfair competition cases, including forced labor investigations, antidumping and countervailing duty cases, safeguard measures, duties imposed for national security purposes (Section 232 duties), and Section 337 intellectual property and trade secrets disputes. She appears before the US International Trade Commission (ITC), US Department of Commerce (DOC), and in state and federal courts. Prior to joining Baker McKenzie, Christine served as the acting deputy director of the Generalized System of Preferences (GSP) and in the Environment and Natural Resources division of the Office of the United States Trade Representative. She has also served as an adjunct professor at the Krieger School, Johns Hopkins University, where she taught Global Trade, Policy and Competition. She is also on the 2021 USMCA Dispute Settlement Panels Roster (on behalf of the United States), a position she has held since 2019 (under the NAFTA). Christine focuses her practice on matters related to trade regulatory and intellectual property matters, including economic injury and damages, import duty compliance, and unfair competition allegations.

Author

Celeste Ang's practice encompasses corporate dispute resolution, compliance and investigations. She has significant experience acting for global clients in cross-border disputes and advising clients on compliance and regulatory issues in the context of cross-border investigations. She also has a specialist focus on a wide range of employment and employment-related issues, specialising on contentious or potentially contentious issues including termination of employment, dismissal, retrenchment, breach of fiduciary duties and enforcement of restrictive covenants and confidentiality obligations. Celeste has represented employers on employment and employment-related disputes in the Singapore courts as well as in arbitrations and mediations. Celeste is named as a recognised practitioner in Chambers Asia Pacific in the area of litigation, and is ranked by Chambers Asia Pacific and named a Leading Practitioner in The Legal 500 Asia Pacific in the area of employment. She is described as "very smart, very innovative - a good example of someone who thinks outside the box" and "very technically competent, very thorough and very responsive" by clients.

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