A Global Video Series
Across the world, trade secrets are becoming increasingly important. As companies align workforce transformation, manage supply chain operations and balance the needs of their digital transformation journey, new strategies are required for the identification, protection and enforcement of their most valuable, complex and market-differentiating trade secrets.
In this series of bite-sized videos, hear from Baker McKenzie’s global trade secrets team across disputes, intellectual property, data and technology and employment and compensation on best practices for a strategic, multidisciplinary approach to manage your trade secrets, disputes and risks.
Learn more about our Global Trade Secrets Group and uncover regional trends through the video below:

Speakers: Brad Newman (Partner and Chair of the North America Trade Secrets Practice, Palo Alto), Christine Streatfeild (Partner, Washington, DC), Celeste Ang (Partner, Singapore) and Jason Raeburn (Partner, London)
WATCH VIDEO | Restrictions on Restrictive Covenants – The Secret to Protecting Trade Secrets Every business has sensitive components integral to its success, whether trade secrets, customer contacts, or other confidential information that would be appealing to competitors. In Canada, attempting to stop an employee from sharing confidential information, competing, or soliciting customers, suppliers or employees can be tricky. In this video, Jeremy Hann (Partner, Toronto), Ajanthana Anandarajah (Associate, Toronto) and Junaid Malik (Associate, Toronto) discuss the current state of the restrictive covenant landscape and what steps employers can take to protect their businesses. |
WATCH VIDEO | Best Practices for Maintaining Trade Secrets Before a trade secret can be protected, companies must take reasonable measures to keep information confidential. Mark Taylor (Partner, Dallas) discusses three key protocols for companies to follow in order to preserve their trade secrets. |
WATCH VIDEO | Latin America Workplace Investigations and Trade Secrets In this episode of our Trade Secrets Shorts series, Trench Rossi Watanabe* Partner Leticia Ribeiro discusses workplace investigations in Latin America.*Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law. |
WATCH VIDEO | Protecting Sustainable Technologies with Trade Secrets Companies engaged in sustainable technology development are relying increasingly to trade secrets to protect their innovations, with recent trade secret litigation concerning technologies like recyclable materials , solar panels and alternative energy sources. Eva-Maria Strobel (Partner, Zurich) discusses what companies can do to achieve their ESG commitments while preserving the value of critical trade secrets assets. |
WATCH VIDEO | To Patent or to Trade Secret: Which Form of Protection Should You Pursue Protecting your innovation with the best intellectual property strategy is ever more crucial in our digital world. Helen Macpherson (Partner, Sydney) examines three key factors to always keep top of mind when considering the complex question of whether to seek patent or trade secret protection. |
WATCH VIDEO | Whistleblowers and Trade Secrets With increased regulatory scrutiny and the emergence of employee activism, companies have experienced an elevated risk of trade secret disclosure from current or former employees acting as putative whistleblowers. In this episode, Aaron Goodman (Partner, Los Angeles) discussed key factors companies should consider in balancing their trade secret interests against the protections afforded to whistleblowers, with a focus on recent whistleblower laws across the globe. |
WATCH VIDEO | Mexico’s New Trade Secrets Law In this episode, Marina Hurtado-Cruz (Partner, Mexico City) explores key changes to Mexico’s new trade secrets law under new legislation, including an expanded scope of protection for eligible subject matter and enhanced enforcement mechanisms. |
WATCH VIDEO | Remote Work: The New Normal’s Impact on Your Trade Secrets Today’s remote working environment can lead to unexpected complications when employers seek to prevent the disclosure of trade secrets or enforce restrictive covenants. Stephen Ratcliffe (Partner, London) outlines some of the key trade secrets issues that arise in remote working scenarios and provides practical tips for avoiding common pitfalls. |
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