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The Future of Sustainability Legislation for Luxury

Increasing legislative and regulatory action is making it imperative for businesses to have consistent, comparable, and transparent data in relation to environmental, social, and governance (ESG) information.

Our latest sustainability guide, ESG Policy Guide – The Future of Sustainability Legislation for Luxury, has been developed in collaboration with Positive Luxury, the company behind the Butterfly Mark, a unique mark awarded to luxury lifestyle brands, retailers and suppliers in recognition of their commitment and verified actions to creating a positive impact on our world. It features recent and upcoming developments in ESG legislation and policies in the US, UK and the EU and explains how these impact the luxury, fashion, and cosmetics industries. The guide:

  • explains key legislative changes relating to sustainability, with a key focus on ESG and greenwashing
  • looks at near-term climate-related risks
  • outlines steps that the luxury sector needs to consider to help mitigate climate, material, and financial risks to their business
  • examines what the next four years will bring for the industry
Positive Luxury ESG Guide

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Author

Alyssa is Baker McKenzie's Chief Sustainability Officer. In this role, Alyssa is responsible for the Firm’s multi-practice sustainability client offering as well as for overseeing the Firm's internal sustainability program, goals and reporting, working closely with other Firm functions that are key to the Firm’s sustainability efforts. She maintains the Firm's relationships with global policy-shaping forums such as the World Economic Forum, the World Business Council for Sustainable Development and the UN, with a keen focus on engaging the businesses community on sustainability issues, and promoting collaboration, such as through the Firm’s patronage of the Action Platform for Peace Justice and Strong Institutions (Goal 16), working with clients and like-minded businesses to encourage deeper corporate engagement on Goal 16.
Alyssa brings to the role of Chief Sustainability Officer strong client relationships and deep industry knowledge, thanks to her most recent role as Global Chair of the Firm's Consumer Goods & Retail (CG&R) Industry Group and her practice as an M&A lawyer, dual-admitted in the United States and France, advising French, American and multinationals and private equity funds on their acquisitions, divestitures, joint ventures, partnerships and strategic alliances worldwide, as well as on their international expansion. With nearly 30 years of transactional experience, Alyssa was a partner in the Paris office of Baker McKenzie for 15 years, ran the Paris office M&A practice through 2012 and was a member of the Firm’s EMEA M&A Steering Committee.
In her CG&R industry role, Alyssa organized numerous initiatives, seminars, roundtables and conferences with global industry experts, including several focused on sustainability given its importance to the industry. She created a Baker McKenzie podcast series, Off the Shelf, to provide short, practical tips and legal advice to CG&R companies, is ranked by Legal 500 as a “Leading Individual” in the luxury goods sector and participated in the Vogue Business Brand Index as a member of its Advisory Board. She has been interviewed by several leading industry publications on topics of relevance to the industry, including sustainability.
Alyssa is based in Paris, France, is a Franco-American dual national and speaks French and English fluently.

Author

Christopher Jones is a Principal in the European Competition Law Practice Group in the Brussels office. He joined Baker McKenzie in 2018.

Christopher's career has spanned more than 30 years at the European Commission, focusing on energy policy and competition policy.

During the last two decades, Christopher held a wide range of key energy posts including Director for Renewable Energy, Energy research and Energy Efficiency, Deputy Head of Cabinet for the Energy Commissioner and Deputy Director General for Energy.

He has been at the forefront of many major key energy and competition law decisions and innovations. He played a key role in the evolution of EU competition law towards the more economic and market based instrument it is today, and was instrumental in the successful implementation of EU merger control. He was the central EU official in opening up energy markets to competition as well as developing and implementing the core of the EU's energy policy as it is today; driving the '20-20-20' renewables and energy efficiency decarbonisation agendas, and setting the gas strategy and research policies.

Christopher is also an expert on competition policy, having spent 11 years in the field including responsibility for antitrust and mergers in the Cabinet of the Energy Commissioner, and as personal Policy Assistant to two Directors' General.

He is a leading academic in the competition and energy areas, as a part-time Professor at the European University Institute, editing and co-authoring a number of standard text books on Competition Law and Energy Markets, the Internal Energy Market, and EU Renewable Law and Policy, as well as books on merger control and the standard competition law reference work, the EU Competition Law Handbook.

Author

Graham Stuart is a partner in Baker McKenzie's London office specialising in product regulation and environmental, health and safety law.

Author

Christine Streatfeild is a Partner in the Washington DC Office and on the Steering Committee for the North America Trade Secrets Practice. She focuses on trade remedies and unfair competition cases, including forced labor investigations, antidumping and countervailing duty cases, safeguard measures, duties imposed for national security purposes (Section 232 duties), and Section 337 intellectual property and trade secrets disputes. She appears before the US International Trade Commission (ITC), US Department of Commerce (DOC), and in state and federal courts. Prior to joining Baker McKenzie, Christine served as the acting deputy director of the Generalized System of Preferences (GSP) and in the Environment and Natural Resources division of the Office of the United States Trade Representative. She has also served as an adjunct professor at the Krieger School, Johns Hopkins University, where she taught Global Trade, Policy and Competition. She is also on the 2021 USMCA Dispute Settlement Panels Roster (on behalf of the United States), a position she has held since 2019 (under the NAFTA). Christine focuses her practice on matters related to trade regulatory and intellectual property matters, including economic injury and damages, import duty compliance, and unfair competition allegations.

Author

Nick leads the London Banking team, focusing on cross-border syndicated lending transactions including in relation to emerging markets, governmental authorities, trade finance (including ECA-backed export finance) and funds finance. He is listed as a Leading Individual in Legal 500 and similarly commended for his work in Chambers & Partners.

Author

Jonathan Tuck is a partner in the Baker McKenzie employment department. Jonathan joined the Firm in June 2012 and completed secondments at Google between March and July 2015 and British Airways between July 2015 and January 2016.

Author

Rachel MacLeod is a senior associate in Baker McKenzie's London office. She advises companies on the "cradle-to-grave" regulation of a broad range of products sold on the EU and UK markets. She also advise companies on how to comply with their operational environmental and health & safety obligations.

Author

William-James Kettlewell is a senior associate in the EU Competition and Regulatory Affairs Practice Group of the Brussels’s office.

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