On 6 May 2025, the California Privacy Protection Agency (CPPA) announced an enforcement action against clothing designer Todd Snyder, Inc. to pay a fine of USD 345,178 and adopt new practices to resolve violations of the California Consumer Privacy Act (CCPA). The CPPA alleged that the retailer violated the CCPA by: (i) imposing excessive hurdles for consumer requests to opt out of third-party tracking technologies; (ii) failing to honor these requests because of misconfigurations; and (iii) failing to monitor its consent management platform.