Search for:

In brief

Baker McKenzie’s EMEA Tax Practice Group presented an overview on ‘CG&R Session,’ the ninth in a series of short webinars to keep tax professionals abreast of recent developments in these less than certain times on 29 September 2020.

Companies operating in the consumer goods industry face increasing challenges as consumer spending, production and distribution are considerably impacted by the crisis. Companies across all industry subsectors — from luxury and fashion, food and beverage, cosmetics, consumer durables and electronics, to hotels, resorts and tourism — are facing a number of significant business and tax issues. In this webinar we will discuss business trends and a number of specific tax matters including:

  • How the industry faces the crisis and how to engage in a cycle of Resilience, Recovery & Renewal with a particular focus on the renewal of business organizations
  • What impact on the industry transfer pricing models, policies being developed and possible solutions for taxpayers
  • The tax deductibility matters raised by exceptional costs and donations to NGOs or health institutions
  • How the travel restrictions put at risk tax residency of certain entities and possible responses
  • An overview of DAC6 timeline and possible delay in implementation of the internal compliance process

View the recorded webinarPassword: CGRWebinar.2020

Download the material.



Alyssa is Baker McKenzie's Chief Sustainability Officer. In this role, Alyssa is responsible for the Firm’s multi-practice sustainability client offering as well as for overseeing the Firm's internal sustainability program, goals and reporting, working closely with other Firm functions that are key to the Firm’s sustainability efforts. She maintains the Firm's relationships with global policy-shaping forums such as the World Economic Forum, the World Business Council for Sustainable Development and the UN, with a keen focus on engaging the businesses community on sustainability issues, and promoting collaboration, such as through the Firm’s patronage of the Action Platform for Peace Justice and Strong Institutions (Goal 16), working with clients and like-minded businesses to encourage deeper corporate engagement on Goal 16.
Alyssa brings to the role of Chief Sustainability Officer strong client relationships and deep industry knowledge, thanks to her most recent role as Global Chair of the Firm's Consumer Goods & Retail (CG&R) Industry Group and her practice as an M&A lawyer, dual-admitted in the United States and France, advising French, American and multinationals and private equity funds on their acquisitions, divestitures, joint ventures, partnerships and strategic alliances worldwide, as well as on their international expansion. With nearly 30 years of transactional experience, Alyssa was a partner in the Paris office of Baker McKenzie for 15 years, ran the Paris office M&A practice through 2012 and was a member of the Firm’s EMEA M&A Steering Committee.
In her CG&R industry role, Alyssa organized numerous initiatives, seminars, roundtables and conferences with global industry experts, including several focused on sustainability given its importance to the industry. She created a Baker McKenzie podcast series, Off the Shelf, to provide short, practical tips and legal advice to CG&R companies, is ranked by Legal 500 as a “Leading Individual” in the luxury goods sector and participated in the Vogue Business Brand Index as a member of its Advisory Board. She has been interviewed by several leading industry publications on topics of relevance to the industry, including sustainability.
Alyssa is based in Paris, France, is a Franco-American dual national and speaks French and English fluently.


Wibren Veldhuizen is a partner and steering committee member of Baker McKenzie's CG&R Global Industry Group for EMEA. He practices in Dutch and international tax law, including domestic and cross-border corporate law aspects.
He has serviced numerous CG&R companies for many years. His clients consist primarily of European and Asian multinationals.
Wibren is an active member of the NOB IFZ (the Fiscal Affairs Committee of the Dutch Association of Tax Advisors), which provides input to Dutch lawmakers and tax authorities on new laws, application and implementation.