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In brief

By means of Provision No. 357/2021 (“Provision“), the Consumer Protection and Consumption Arbitration National Directorate expanded the list of providers that must incorporate an “unsubscribe button” for their services on their website.

Such measure will come into force on 30 July 2021 (“Effective Date“).

The Provision extended the list of those obliged to include on their website a link through which the consumer can request the cancellation of the contracted service (“Cancellation Button“), originally provided for by Resolution No. 316/2018 of the Trade Secretariat. The providers of the following services must now also include it:

  1. services of subscription to prior savings contracts
  2. insurance services
  3. time-sharing tourism services
  4. streaming subscription services or digital distribution of multimedia content

Pursuant to the foregoing, consumers may, as of the Effective Date, terminate such services by using the Cancellation Button. The Cancellation Button shall be easily and directly accessible and shall occupy a prominent place, in terms of visibility and size, leaving no room for doubt as to the selected procedure.

Failure to comply with the Provision shall be sanctioned in accordance with Law No. 24.240 on Consumer Defense.

Click here to access the Spanish version: Argentina – Se amplía la lista de los proveedores obligados a incorporar un “botón de baja” a su página web


Esteban Rópolo is a partner in Baker McKenzie's Buenos Aires office. He was a professor in leading universities in Argentina — including University of Buenos Aires, Argentina Catholic University and Universidad del CEMA — where he taught political economy, foreign trade legal regime and private law. Mr. Rópolo has written a book on competition law and also contributed articles related to his areas of practice.


Cecilia Luján Máspero is an Associate in Baker McKenzie Buenos Aires office.

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