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In brief

In the context of the event known as “Black Friday,” the Public Access Information Agency (AAIP, its acronym in Spanish) provided recommendations to protect personal data when conducting online transactions.

In the context of the event known as “Black Friday,” on 26 November the AAIP provided recommendations to protect personal data when conducting online transactions. Such recommendations include the following:

  • Not answering emails that must be completed with personal data. Emails are used to collect personal data and affect privacy.
  • The website must be verified. This can be confirmed with a padlock icon displayed on the left side of the website. No personal data should be shared through non-verified websites.
  • Reading the terms and conditions of the website to learn the purposes for which personal data will be used. Companies must require data subjects’ consent to process their personal data, which must be granted in writing or through other similar means. In addition, they must inform data subjects — in advance and in a clear language — the processing purposes, consequences, recipients and, if the personal data will be stored in a database, the name and contact details of the responsible for the database.    

Consumers may file complaints on these issues before the National Data Protection Authority of the AAIP.

Click here to access the Spanish version.


Guillermo Cervio is a partner in Baker & McKenzie´s Buenos Aires office. With more than 25 years of experience, he has been consistently recognized as a foremost practitioner in his field. He served as the coordinator of the Information Technology & Communications Group during from 2008 to 2016. Guillermo has authored books and articles on legal matters. He has been awarded for his book “Derecho de las Telecomunicaciones” by the National Academy of Law (Mención de honor, 1998) and Austral University (Premio tesina,1997) and for his paper filed in the IX National Congress on Corporate Law (Tucumán, 2004).He has been a professor in universities including the University of Buenos Aires, Austral University, Palermo University, Catholic University and CEMA. Guillermo has been awarded with Folsom fellowship granted by Center for American and International Law, Dallas, US in 2003.


Martín Roth is a partner in the M&A, Real Estate and TMT practice groups in Baker McKenzie's Buenos Aires office. Martín has more than 13 years of extensive transactional domestic and international experience, focusing on the real estate and TMT industries. Prior to joining Baker McKenzie, he worked as a trainee lawyer on the Corporate, Banking/Finance and Litigation areas with a local law firm in Argentina. From 2007 to 2012, he worked in Baker McKenzie's Buenos Aires office. From 2013 to 2016, he worked as an independent attorney at another law firm. Martín rejoined the Buenos Aires office in 2016 and was named partner in July 2019.


Agostina Coppola is an Associate in Baker McKenzie Buenos Aires office.

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