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China: Webinar – Collaborating with KOLs

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Digitalization and technological trends have rejuvenated the global marketing landscape in the most drastic and unpredictable ways. We are seeing an uprise in the number of companies, big and small, engaging KOLs as part of their marketing strategies. In this interactive session presented in Cantonese, we have explored and discussed:

  • currently-trending types of KOL engagement
  • relevant laws in mainland China and Hong Kong
  • emerging legal risks
  • recent cases and experience
  • insights on mitigating legal risks

Speakers on the panel were Loke-Khoon Tan, Ruby Chan, James Lau and Helen Pang.

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Author

Loke-Khoon Tan is a senior partner of the award-winning IP & Technology Group in Hong Kong and China. He is currently on the Global Firm’s Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice and leads the Industry Practice in the AP region. He led the IP & Technology Group as Practice Group leader from 2005 to 2020. He is also the author of various IP publications including the trilogy of "Pirates in the Middle Kingdom: the Art of Trademark War" books. The 4th edition will be published in 2021. Loke-Khoon supports the Firm's Global Diversity & Inclusion Committee, focusing on LGBT+ in Asia. As an integral part of the Firm's Corporate Social Responsibility Program, the Committee has broad oversight for the strategic development and implementation of the Firm's diversity and inclusion activities. Loke-Khoon was complimented by the ranking and publications as: "The IP lawyer Loke-Khoon Tan at Baker McKenzie is incredibly responsive. With deep knowledge and legal expertise. He also has great communication and interactive skills." Loke-Khoon was named and awarded one of only four Stonewall Global Changemakers of the year for 2022, for his exceptional work on advancing global LGBTQ+ workplace equality.

Author

Ruby regularly advises on brand protection, trademark application, prosecutions and registration, name clearance and IP acquisitions. She has extensive experience in commercial IP matters and has been involved in a number of contentious IP matters. She has acted for clients from around the world across a wide spectrum of industries.

Author

James Lau is a special counsel in Baker McKenzie's Hong Kong office and a member of the Firm's Intellectual Property and Technology Practice Group.

Author

Helen Pang is an Associate in Baker & McKenzie Hong Kong office.

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