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Ruby Chan

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Ruby regularly advises on brand protection, trademark application, prosecutions and registration, name clearance and IP acquisitions. She has extensive experience in commercial IP matters and has been involved in a number of contentious IP matters. She has acted for clients from around the world across a wide spectrum of industries.

Digitalization and technological trends have rejuvenated the global marketing landscape in the most drastic and unpredictable ways. We are seeing an uprise in the number of companies, big and small, engaging KOLs as part of their marketing strategies. In this interactive session presented in Cantonese, Baker McKenzie associates have explored and discussed currently-trending types of KOL engagement, relevant laws in mainland China and Hong Kong, emerging legal risks, recent cases and experience, and insights on mitigating legal risks.