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Baker McKenzie was invited to serve as the global editor of the Chambers Advertising & Marketing 2022 Practice Guide which features 8 high-profile jurisdictions and provides the latest legal information on the impact of the COVID-19 pandemic, advertising claims and clinical studies, comparative advertising, social/digital media, influencer campaigns, consumer promotions, sports betting/gambling, and cryptocurrency and non-fungible tokens (NFTs).

Canadian Antitrust, Competition and Foreign Investment Practice Lead, Arlan Gates, as well as associate Sarah Mavula co-edited the global introduction of the guide. At the same time, the Firm also authored national chapters in three jurisdictions:

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Author

Arlan Gates practices commercial and regulatory law as a member of Baker McKenzie's Global International Commercial & Trade and Antitrust & Competition groups. He leads the Canadian Antitrust, Competition and Foreign Investment Practice, which has been ranked by The Legal 500 and Chambers Canada. He is also ranked by Chambers Canada and by Best Lawyers in the area of advertising, marketing and data protection law and leads the Canadian Advertising, Marketing and Regulatory Practice, providing support to domestic and international businesses on regulatory aspects of market entry and ongoing commercial operations in Canada and abroad. Arlan joined Baker McKenzie as a summer associate in 1999 and has also worked in the Firm's Sydney office.

Author

Sarah Mavula is a senior associate in Baker McKenzie's International Commercial Practice Group and the Global Antitrust & Competition Group in Toronto. Sarah practices competition/antitrust and foreign investment law. In parallel, she also advises clients on marketing, advertising and product regulatory compliance.
Sarah has been recognized as a 2022 Precedent Setter in Precedent Magazine and a 2022 Lexpert "Rising Star: Leading Lawyer Under 40" in Canada. Sarah co-chaired the Inclusion, Diversity & Equity Committee in the Toronto office from 2020-2023, and regularly advises on pro-bono matters.

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Geert Bovy is a partner in the in the Brussels office and heads the International Commercial & Trade Practice Group in EMEA and Belgium. He joined Baker McKenzie in 2001. Geert was a teaching assistant in procedural law at KULeuven from 2006 to 2009.

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Dr. Joost Vynckier is a senior associate in the International Commercial & Trade Practice Group in the Brussels office. He joined Baker McKenzie in 2018, after obtaining a PhD in the field of commercial contracts, sports and marketing law at the University of Leuven.

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Sebastian Tytgat is a senior associate in the International Commercial & Trade Practice Group in the Brussels office. He joined Baker McKenzie in 2021. Sebastian is also a teaching assistant in Civil Procedure at the KU Leuven since 2018. He started his career as lawyer at a renowned Belgian law firm and continued as in-house counsel at world's largest brewer, where he advised on contentious and non-contentious matters for the leisure and hospitality business in Belgium and Luxembourg.

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Hannah Matthys is an associate in the International Commercial & Trade Practice Group in the Brussels office. She joined Baker McKenzie in 2021.

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Elisabeth Dehareng joined Baker McKenzie's Brussels office in 2003 and is a partner since 2014 in the Information Technology & Communications and Intellectual Practice Groups. She was admitted to the Brussels bar in 2003. She is a member of the EMEA IP Tech Steering Committee. Elisabeth is regularly mentioned in publications such as Legal 500 and Chambers.

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Jacqueline Rotondi practices commercial, regulatory, competition and international trade law as a member of Baker McKenzie's Global International Commercial and Trade Groups.

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Dr. Inoue is a partner at Baker McKenzie's Tokyo office, and has been handling cross-border antitrust cases for more than 20 years. He is highly respected for his knowledge of antitrust and competition law, giving presentations at numerous events and having authored 10 books and more than 122 articles on the subject. The government frequently seeks his opinions on competition policy and government reports often cite his articles. Dr. Inoue has been serving Japanese companies as lead defense counsel since becoming involved in the international vitamin cartel case. Most recently, he successfully secured compliance credit for only the second time in the history of antitrust practice and won a 40% fine reduction. He is further distinguished as the sole member of the steering committee of Baker McKenzie's Global Antitrust & Competition Group from the Asia Pacific region.
Dr. Inoue has been recognized as a “Leading Individual” by Chambers Asia-Pacific (2010-2024), Legal 500 (2019-2024), Who’s Who Legal (2016-2024), Thomson Reuters Stand-out Lawyer (2020-2024), Asia Business Law Journal List of Japan's Top 100 Lawyers (2020 and 2024) and Best Lawyers in Japan (2017-2022). He is recognized at the lawyer ranking published by Nikkei News Paper (2018, 2022 and 2023).

Author

Hiroaki Nagahashi is a member of the Firm's Antitrust & Competition Law group, Corporate/ M&A group and Dispute Resolution group in Tokyo. He is seasoned in the areas of M&A, competition law (including the Antimonopoly Act, among others), consumer protection law (including the False Labeling Prevention Act, Food Labeling Act and other advertising & labeling regulations, domestic and international litigation and general corporate law. He is admitted to practice in Japan and New York and certified as a Food Labeling Consultant by the Food Labeling Testing Institute.

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