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In brief

In an article for PLC Magazine, Kim Sartin, Zelander Gray and Sam Rayner look at how employers that are considering venturing into the metaverse will need to address new challenges that arise out of employees working in a virtual environment.

Key takeaways 

  • A metaverse is an immersive digital world where users can virtually live, socialise, play and work.
  • For more organisations, metaverse use is a formative or future issue.  But momentum is gathering, and uptake is increasing across sectors; for those that have not yet considered it, it is worth starting to think about potential strategies for when the inevitable questions arise.
  • While the metaverse will enable new ways of working, many of the employment issues that are likely to arise in the virtual realm are not so different from those that employers face today.
  • However, employers will need to address new challenges that arise out of the virtual environment, such as policing employee avatars and virtual harassment, the potential for virtual activism and industrial action, working time, and the health and safety issues associated with the use of equipment to access the metaverse.
  • This article first appeared in the March 2023 issue of PLC Magazine. Click here to access the full briefing.

Kim Sartin is a partner in Baker McKenzie's Employment and Compensation team in London and a Member of the Firm’s Global TMT Group SteerCo. She is ranked as a leading individual in Chambers, as Up and Coming for Industrial Relations and recognised for her experience in the TMT sector (Chambers Global, UK). She is described as “a true global partner” who “stands apart with her business acumen”.


Zelander is a mid-level associate in the Employment Department of Baker McKenzie in London. Zelander joined the Firm as a trainee in September 2014. She has recently been on a four-month secondment with Facebook as part of their EMEA employment legal team.

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