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The globalization of food supply chains, population growth, increased consumer scrutiny and technological advances over the last decade have underscored the need for specific regulatory changes in the food industry. This is particularly relevant for Asia, where analysts predict the purchasing power and middle-class population of Asia Pacific will surpass that of the US and Europe combined by 2030.

In response to these trends, regulators in Asia must address the laws related to the safety, quality and integrity of the food we consume. Post-COVID, as the global food industry continues to evolve and expand, robust regulations are essential to protect consumers and maintain fair trade practices.

Our first Food Law Guide prepared by our Sydney office in 2018 laid an exceptional foundation for this current updated version, which now covers 12 jurisdictions across Asia Pacific, including Korea. The guide provides a summary of food law regulations and now includes topics such as:

  • advertising and labelling requirements
  • local language requirements
  • health and rating schemes
  • nutritional content claims
  • mandatory warnings (particularly on genetically modified foods and organisms)
  • import permit and clearance requirements

As with the previous version, it’s important to note that local laws and regulations in some of these areas undergo frequent changes. While we endeavor to keep the guide up to date, we invite you to seek specific and current advice from the appropriate Baker McKenzie contacts in the relevant jurisdictions.

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Author

Loke-Khoon Tan is a senior partner of the award-winning IP & Technology Group in Hong Kong and China. He is currently on the Global Firm’s Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice and leads the Industry Practice in the AP region. He led the IP & Technology Group as Practice Group leader from 2005 to 2020. He is also the author of various IP publications including the trilogy of "Pirates in the Middle Kingdom: the Art of Trademark War" books. The 4th edition will be published in 2021. Loke-Khoon supports the Firm's Global Diversity & Inclusion Committee, focusing on LGBT+ in Asia. As an integral part of the Firm's Corporate Social Responsibility Program, the Committee has broad oversight for the strategic development and implementation of the Firm's diversity and inclusion activities. Loke-Khoon was complimented by the ranking and publications as: "The IP lawyer Loke-Khoon Tan at Baker McKenzie is incredibly responsive. With deep knowledge and legal expertise. He also has great communication and interactive skills." Loke-Khoon was named and awarded one of only four Stonewall Global Changemakers of the year for 2022, for his exceptional work on advancing global LGBTQ+ workplace equality.

Author

Andrew Sim is a partner in Baker McKenzie's Hong Kong office and a member of the Firm's Intellectual Property and Technology Practice Group, where he leads the IP enforcement and litigation practice for Hong Kong. He is the Global Chair of the Plant Variety Rights Practice, which includes registration and enforcement of plant breeders' rights. Andrew also heads the Food and Beverage (F&B) Industry Practice Group in the Greater China region and advises on all F&B related areas, including consumer, regulatory, food safety, advertisements, franchising as well as internet laws and regulations.

Author

Tiffany Conley is a foreign registered lawyer in Baker McKenzie's market leading Intellectual Property practice in Hong Kong. She specializes on trademarks, copyright and commercialization of Intellectual Property and has acted as lead lawyer on numerous IP matters for some of the world's most well-known and recognizable brands. Tiffany is the Firm's Lead Lawyer for the Asia Pacific Cosmetics Industry Sub-Group of the Consumer Goods and Retail Industry Group. Tiffany's practice comprises of global and regional IP portfolio management, brand strategy and protection, contentious and non-contentious IP matters, regulatory advice including food and cosmetics product labeling advice, Registered Design, Domain name and Copyright matters. She also specializes in the commercialization of IP and regularly advises on licensing, franchising, NDA's and related matters.