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Tiffany Conley

Tiffany Conley is a foreign registered lawyer in Baker McKenzie's market leading Intellectual Property practice in Hong Kong. She specializes on trademarks, copyright and commercialization of Intellectual Property and has acted as lead lawyer on numerous IP matters for some of the world's most well-known and recognizable brands. Tiffany is the Firm's Lead Lawyer for the Asia Pacific Cosmetics Industry Sub-Group of the Consumer Goods and Retail Industry Group. Tiffany's practice comprises of global and regional IP portfolio management, brand strategy and protection, contentious and non-contentious IP matters, regulatory advice including food and cosmetics product labeling advice, Registered Design, Domain name and Copyright matters. She also specializes in the commercialization of IP and regularly advises on licensing, franchising, NDA's and related matters.

In the fifth episode of the series, partner Eva-Maria Strobel and senior associate Tiffany Conley from our IP and data and technology practice discuss green trademarks in green innovation, the options for protection, and the challenges of green trademarks registration. They examine the issues surrounding the revocation of registered trademarks, and highlight the trends and developments from both a European and Asia Pacific lens.

Off the Shelf, the Global Consumer Goods & Retail (CG&R) Industry Video Podcast, provides short practical legal insights into the key issues affecting consumer goods and retail businesses. Increasingly, the desire for CG&R companies to include references and claims about their sustainability stems from the demand by consumers to know more about the brands they engage with, particularly their sustainability credentials, and this is driving this trend for green/sustainability claims to be increasingly featured and promoted.

As brand owners strive to transform their business models on a steep curve, one key issue impacting businesses revolves around licensing — whether it’s the strained licensing relationships as a result of financial hardships or the need for new distribution channels or product lines. In this webinar moderated by Maria Smith,…