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Eva-Maria Strobel

Eva-Maria Strobel is a partner in Baker McKenzie's Zurich office. She is a member in the Firm's global IPTech Practice Group, chairs the EMEA IPTech Practice Group and heads the Swiss IPTech team. Eva-Maria is admitted to the bars in Switzerland and Germany, and worked in the Firm's Frankfurt office prior to relocating to Zurich. Legal 500, Chambers, WIPR, Managing IP and WTR 1000 praise Eva-Maria as one of the leading trademark lawyers in Switzerland.

The capabilities and use cases for AI and ML are moving at lightning speed, and the law is trying to catch up. Legal, compliance and governance functions must manage risk and develop processes and policies for AI projects that work with the law as it is today, while also anticipating the coming wave of legal, regulatory and technological change.
In this webinar series, our EMEA team discussed the IP and data privacy issues raised by AI, the developing regulatory landscape and practical issues when contracting for AI.

Artificial intelligence and machine learning technology is driving important new business opportunities across a growing number of industry sectors, including consumer goods and retail. Many CG&R companies are looking into how AI can enhance their business processes and customer interactions and with generative AI and the arrival of ChatGPT, the scope for application is staggering.

The pandemic acted as a catalyst for acceleration of the metaverse, as increased remote working, studying and the need for remote healthcare provision have increased consumer acceptance of online interactions and created demand for those interactions to be more “life-like.” At the same time, rapidly developing technology and infrastructure is creating the opportunity to perform more activities virtually. The exploration of this new realm may not necessarily be smooth sailing. New challenges may arise in relation to data protection and cybersecurity. Familiar considerations like compliance with regulatory regimes or IP protection may give rise to complexities that are otherwise not apparent at first glance. Parallel trade also continues to generate disputes between IP owners and parallel importers, and our report highlights some recent developments. Baker McKenzie’s trends report provides a summary of some of the key issues to consider from a trademark perspective.

In the fifth episode of the series, partner Eva-Maria Strobel and senior associate Tiffany Conley from our IP and data and technology practice discuss green trademarks in green innovation, the options for protection, and the challenges of green trademarks registration. They examine the issues surrounding the revocation of registered trademarks, and highlight the trends and developments from both a European and Asia Pacific lens.

Off the Shelf, the Global Consumer Goods & Retail (CG&R) Industry Video Podcast, provides short practical legal insights into the key issues affecting consumer goods and retail businesses. Increasingly, the desire for CG&R companies to include references and claims about their sustainability stems from the demand by consumers to know more about the brands they engage with, particularly their sustainability credentials, and this is driving this trend for green/sustainability claims to be increasingly featured and promoted.

As brand owners strive to transform their business models on a steep curve, one key issue impacting businesses revolves around licensing — whether it’s the strained licensing relationships as a result of financial hardships or the need for new distribution channels or product lines. In this webinar moderated by Maria Smith,…