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Canada: ADvantage – Shaping a Greener Future – Competition Bureau Publishes Draft Greenwashing Guidelines

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In brief

On 23 December 2024, Canada’s Competition Bureau (the “Bureau“) published draft guidelines concerning environmental claims and compliance with the Competition Act (the “Act“) for public consultation. Updated guidance on environmental claims has been much anticipated following recent amendments to the Act that explicitly prohibit greenwashing as a form of deceptive marketing.

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Arlan Gates practices commercial and regulatory law as a member of Baker McKenzie's Global International Commercial & Trade and Antitrust & Competition groups. He leads the Canadian Antitrust, Competition and Foreign Investment Practice, which has been ranked by The Legal 500 and Chambers Canada. He is also ranked by Chambers Canada and by Best Lawyers in the area of advertising, marketing and data protection law and leads the Canadian Advertising, Marketing and Regulatory Practice, providing support to domestic and international businesses on regulatory aspects of market entry and ongoing commercial operations in Canada and abroad. Arlan joined Baker McKenzie as a summer associate in 1999 and has also worked in the Firm's Sydney office.

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Madison is an associate in Baker McKenzie's International Commercial Practice Group and the Global Antitrust & Competition Group in Toronto. Madison joined the Firm in 2022 as a summer student and completed her articles in 2024.
Prior to joining the Firm, Madison obtained her JD from Osgoode Hall Law School.

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Sarah Mavula is a senior associate in Baker McKenzie's International Commercial Practice Group and the Global Antitrust & Competition Group in Toronto. Sarah practices competition/antitrust and foreign investment law. In parallel, she also advises clients on marketing, advertising and product regulatory compliance.
Sarah has been recognized as a 2022 Precedent Setter in Precedent Magazine and a 2022 Lexpert "Rising Star: Leading Lawyer Under 40" in Canada. Sarah co-chaired the Inclusion, Diversity & Equity Committee in the Toronto office from 2020-2023, and regularly advises on pro-bono matters.

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