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Product Regulation & Liability

European Union tightens rules on e-commerce and non-EU product safety

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In brief

On 9 July 2025, the European Parliament (EP) adopted a resolution pressing for sweeping reforms in the e-commerce and imports sector, with a focus on consumer protection, product regulation, and unfair competition.1 The resolution sets out a series of measures, including calling for the swift implementation of the Digital Product Passport (DPP), strengthened customs enforcement through reform of the Union Customs Code (UCC), and the removal of the EUR 150 customs duty exemption for low-value consignments. The resolution will now be put submitted to the European Council and the European Commission for consideration.

This alert summarizes the resolution’s key proposals and their potential implications for businesses operating in or selling to the EU.

Click here to read the full alert.

1 https://www.europarl.europa.eu/doceo/document/TA-10-2025-0154_EN.html.

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Julia Hemmings is a partner in Baker McKenzie’s technology team based in London. Together with Helen Brown (they work in a job-share), Julia leads the Digital Commerce, Advertising and Marketing practice. Julia joined the Firm in 2001 and also worked in the Sydney office from March 2006 to March 2008. Julia was promoted to partner in 2019.

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Jennifer Revis is a partner in Baker McKenzie's London office and co-leads our EMEA Customs Team.
Jennifer focuses her practice on the public regulation of international trade, particularly in a wide range of customs compliance issues. She regularly advises clients on import matters, including customs valuation, rules of origin, and classification. She has worked with clients designing and implementing their compliance programs, policies, procedures and risk assessments, and assisting them in customs audits. She has significant experience in managing global customs projects and disputes, particularly in the area of customs valuation (transfer pricing; assists; royalties). Jennifer also advises on FTAs and trade remedies matters.
Jennifer has been consistently recognised as a "Leading Individual" for Customs & Excise and “Next Generation Partner” for Trade, WTO Anti-Dumping And Customs. Clients describe her as "an outstanding customs lawyer and litigator with fantastic experience. She is also easy to work with and leads her team with aplomb", "without a doubt, one of the best customs lawyers in the business (…) with an exceptionally deep knowledge of customs valuation concepts, as well as considerable experience applying those concepts in a variety of jurisdictions."
Jennifer has been on secondment to the UK customs authorities (Her Majesty's Revenue and Customs) in their tax and excise litigation department and to the Firm's European Law Centre in Brussels.

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Graham Stuart is a partner in Baker McKenzie's London office specialising in product regulation and environmental, health and safety law.

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Lucy is a senior associate in our IP and Technology team in London. Prior to joining Baker McKenzie, Lucy spent nearly 10 years working for a leading multinational financial services company, including four years in its in-house legal department. Lucy is a lead member of the London Digital Commerce, Advertising and Marketing practice and regularly advises clients on consumer protection, e-commerce, privacy, and marketing and promotions, particularly in the digital services, retail and financial services sectors. Lucy also advises on general contractual aspects of commercial and consumer agreements and is involved in drafting domestic and international technology and commercial agreements. Lucy has a keen interest in sustainability and most recently has been advising clients on various consumer and business-facing eco-initiatives.

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Rini has a robust background in international trade law. Rini's expertise includes advising on complex customs valuation issues, classification, free trade agreements, trade remedies, as well as product regulation, current geopolitical risks, and supply chain matters. Rini helps clients across different sectors navigate engagement with regulators, customs audits and investigations.
Rini is actively involved in Baker McKenzie's Global Trade and Customs Webinar Series and the Annual Compliance Conference. These series cover a wide range of topics such as tariffs, customs compliance, trade remedies, and the latest developments in global trade, including the Customs Hot Topics for 2025.
Before joining Baker McKenzie, she spent six years with the Canadian government, working on Brexit policy, trade, and tax litigation1.She has been involved in significant WTO litigation cases, such as US – Tuna II (Mexico) and Canada – Welded Pipe1. Additionally, she has conducted over 50 hearings in the Tax Court of Canada and the Federal Court of Canada. She is admitted to practice in England & Wales and Ontario, Canada, and is fluent in Bengali, English, French, and Hindi. Rini is also a member of the Chartered Institute of Arbitrators and TradeExperettes.

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