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Lucy Hart

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Lucy is a senior associate in our IP and Technology team in London. Prior to joining Baker McKenzie, Lucy spent nearly 10 years working for a leading multinational financial services company, including four years in its in-house legal department. Lucy is a lead member of the London Digital Commerce, Advertising and Marketing practice and regularly advises clients on consumer protection, e-commerce, privacy, and marketing and promotions, particularly in the digital services, retail and financial services sectors. Lucy also advises on general contractual aspects of commercial and consumer agreements and is involved in drafting domestic and international technology and commercial agreements. Lucy has a keen interest in sustainability and most recently has been advising clients on various consumer and business-facing eco-initiatives.

The transition to net zero means that companies are understandably keen to highlight such credentials, and existing and upcoming legislation in various jurisdictions, including the UK, requires certain companies to make public sustainability and environmental disclosures in annual reports and elsewhere. However, companies now face a delicate balancing act between advertising such credentials and making such disclosures, and the increased litigation risk from NGOs and other actors as well as regulatory enforcement and sanctions. The ASA’s recent decisions build upon industry-specific investigations into green claims conducted by the Competition and Markets Authority earlier this year.