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Davide Coppola

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Davide Coppola is a junior associate in Baker McKenzie's Milan office.

The coronavirus outbreak, which hit Italy at the end of February 2020, recorded an exponential increase in the demand for some “essential” goods to cope with the emergency (e.g., protective masks, disinfectant gels, sanitizing products and so on), as well as a simultaneous proliferation of commercial initiatives, especially implemented by online operators, concerning the sale and marketing of these products, not always promoted correctly or under “fair market conditions.”