On 29 March 2023, Deputy Prime Minister Tran Luu Quang signed Decision No. 319/QD-TTg, which approved the Anti-Counterfeiting and Consumer Protection in e-commerce by 2025 Plan. The Plan is set to increase anti-counterfeiting and consumer protection initiatives, build consumer confidence in online purchasing, and encourage transparent and healthy e-commerce activities in general.
Thi Kieu Hoa Tran is a special counsel in Baker McKenzie's Hanoi office. She previously worked as an associate intern in the Firm's Trade Marks Unit in London.