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Jemima Ford

Jemima Ford is a Trainee Solicitor in Baker McKenzie London office.

In recent years, through the introduction of the Green Claims Code, the UK’s Competition and Markets Authority (“CMA”) has taken an interest in the green claims made by businesses. This interest has included the CMA reviewing and investigating descriptions and labels used to promote ‘eco-friendly’ products. The Green Claims Code applies wherever a green claim is made by a business for a consumer.

As part of this interest in the green claims made by businesses, to date the CMA has focussed on two main sectors – the fashion retail sector and the Fast Moving Consumer Goods (“FMCG”) sector. While the CMA has already investigated businesses in the fashion retail sector, the CMA has more recently launched a review of environmental claims made by businesses in this FMCG space.