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Lim Ren Jun

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Ren Jun is an associate principal of Baker & McKenzie.Wong & Leow. Ren Jun extensively represents local and international intellectual property-intensive clients in both contentious and non-contentious IP matters, such as anti-counterfeiting; civil and criminal litigation; commercial issues; regulatory clearance; and advertising laws. Ren Jun also advises on a wide range of issues relating to the healthcare industries. These include regulatory compliance in respect of drugs, medical devices, clinical trials, health supplements and cosmetics; product liability and recall; and anti-corruption. Ren Jun is currently a member of the Firm's Asia Pacific Healthcare ASEAN Economic Community; Product Liability and Regulatory Sub-Committees.

Following the growing viability of meat substitutes such as plant-based meats and cultured meats, the Singapore Food Agency (SFA) has released an updated document detailing its requirements regarding the safety assessment of novel foods (“Safety Assessment Requirements”). This document is expected to be revised periodically as the novel food space evolves to facilitate industry safety assessments and maintain food safety standards.

In an advisory released on November 25 2020, the Singapore Medical Council (SMC) strongly cautioned medical practitioners against participating in online search engine optimisation platforms that make use of patient and feedback ratings, or buying packages from the same for the purpose of obtaining patient testimonials. Doing so may be construed as making or expressly agreeing to the use of patient testimonials in their advertising, in contravention of provisions under SMC’s Ethical Code and Ethical Guidelines (ECEG) and the Handbook of Medical Ethics (“Handbook”).

Click to read Digital healthcare, a globally booming market, has been catalyzed by the events of COVID-19. In Asia Pacific, in particular, a rapidly expanding population, an empowered and tech-savvy middle class and physician shortage has created the perfect conditions for digital health innovation. A new era of digital healthcare…

After being the subject of 90 customer complaints from January 2019 to 31 August 2020, three beauty salons have signed Voluntary Compliance Agreements (“VCAs”) with the Consumers Association of Singapore (“CASE”) where they admit, and resolve to cease carrying out aggressive or misleading practices.

The Competition and Consumer Commission of Singapore (CCCS) accepted voluntary undertakings from the owners and operators of the “ABC Bargain Centre,” “Valu$” and “ABC Express” retail outlets (collectively “Parties”), to cease the use of “Closing Down Sale” and “Fire Sale” advertisements from 30 September 2020. The CCCS noted that using such advertisements when firms are neither ceasing operations nor are in financial distress can constitute an unfair practice in breach of the Consumer Protection (Fair Trading) Act (Cap. 52A) (CPFTA) as they can mislead consumers into believing that there is a price benefit, which would only be available for a limited period.

The Competition and Consumer Commission of Singapore (“CCCS”) issued the Guidelines on Price Transparency (“Guidelines”) to explain how it would interpret the Consumer Protection Fair Trading Act (“CPFTA”) in relation to the display/advertisement of prices and pricing practices such as time-limited discounts, free offers and price comparisons. The Guidelines apply to all suppliers, whether operating online or in physical stores, and will come into effect on 1 November 2020.

The CCCS is also reviewing the CPFTA to enhance its enforcement powers.

On 3 June 2020, the Ministry of Law (“MinLaw”) and Intellectual Property Office of Singapore (“IPOS”) launched a public consultation on “Proposed Licence Conditions and Code of Conduct for Collective Management Organisations” (the “Consultation Paper”). The proposed amendments follow from the responses received during the Copyright Collective Rights Management Ecosystem Public Consultation 2017, and forms part of the ongoing review of Singapore’s copyright regime. It seeks to implement a regulatory framework for Collective Management Organisations (“CMOs”), which are currently unregulated.

As the COVID-19 pandemic continues to have a profound impact on businesses, companies have started to focus on navigating the medium- to long-term implications of this crisis. While disruption may pose challenges, we have also seen how various sectors are embracing and accelerating digital transformation as a way to achieve…