In European Union EU: Ban on unjustified geo-blocking expected to apply as of late 2018 February 21, 2018 by Ben Allgrove, Francesca Gaudino, Aliki Benmayor, Rachel Boakes, Anna von Dietze and Birgit Clark 9 Mins Read The European Parliament approved the revised draft of a new Regulation aiming to overcome obstacles that cross-border e-commerce customers are faced with.