The use of endorsements, testimonials and reviews in advertising continues to be an area of active Federal Trade Commission (FTC) enforcement. Several recent actions by the FTC illustrate that it is prioritizing enforcement against deceptive or misleading endorsements, testimonials and product reviews and imposing significant penalties on companies engaging in such practices. In addition to its enforcement activities, the FTC has also issued recent guidance to enable marketers, platforms and others to consider whether their conduct might attract FTC scrutiny.

Off the Shelf, the Global Consumer Goods & Retail Industry Podcast, provides short practical legal insights into the key issues affecting consumer goods and retail (CG&R) businesses. Episode 16: New Brand on the Block(chain): Consortium Considerations In the final episode of our blockchain for brands series, Alyssa Auberger, Baker McKenzie’s Chief…

Off the Shelf, the Global Consumer Goods & Retail Industry Podcast, provides short practical legal insights into the key issues affecting consumer goods and retail (CG&R) businesses. The first Off the Shelf series focuses on COVID-19 and covers a range of issues, including longer-term considerations as CG&R businesses enter the…

In brief The Federal Trade Commission (“FTC”) sent warning letters to ten companies in recent days, instructing them to cease making any claims that their products treat or prevent COVID-19 and requiring confirmation within 48 hours that such advertising claims have ceased. Contents Because there are currently no products that…

What do Cardi B, Jordin Sparks and Alexa PenaVega have in common? If you guessed they each received warning letters from the Federal Trade Commission (“FTC”) last week, you are correct. The FTC sent letters to these three celebrities as well as seven other social media influencers warning that their…