On 4 November 2021, the Federal Consumer Protection Agency (PROFECO) issued two draft agreements relating to electronic commerce: the guidelines on the Ethical Code on Electronic Commerce (“Code of Ethics”) and the guidelines on the launch of the so-called “Distintivo Digital PROFECO”. The Code of Ethics seeks to establish a set of values and principles for online service providers to protect rights of consumers, promote a culture of responsible consumption, and protect human rights and vulnerable populations. The Distintivo Digital PROFECO, on the other hand, will act as a seal of confidence, with official recognition. Endorsed by PROFECO, it will be granted to online providers that, under PROFECO criteria, fully comply with consumer protection rules and the Code of Ethics.
