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In brief

On the occasion of the event known as ‘hot sale’ (event organized by the Argentina Chamber of E-commerce to promote online sales), the Access to Public Information Agency provided recommendations to protect personal data when conducting online transactions.

  • Emails that must be completed with personal data must not be answered. Emails are used to collect personal data and affect privacy.
  • The website must be verified. This can be confirmed with a padlock icon displayed on the left side of the website. No personal data should be shared through non-verified websites.
  • Reading the terms and conditions of the website to learn the purpose for which personal data will be used. Companies must require data subjects’ consent to process their personal data, which must be granted in writing or through other similar means. In addition, companies must inform — in advance and in a clear language — the purpose, consequences, recipients and, if the personal data will be stored in a database, the name and contact details of those responsible for the database.    

Consumers may file complaints on these issues before the National Directorate for Personal Data Protection of the Agency.

Click here to access the Spanish version.


Guillermo Cervio is a partner in Baker & McKenzie´s Buenos Aires office. With more than 25 years of experience, he has been consistently recognized as a foremost practitioner in his field. He served as the coordinator of the Information Technology & Communications Group during from 2008 to 2016. Guillermo has authored books and articles on legal matters. He has been awarded for his book “Derecho de las Telecomunicaciones” by the National Academy of Law (Mención de honor, 1998) and Austral University (Premio tesina,1997) and for his paper filed in the IX National Congress on Corporate Law (Tucumán, 2004).He has been a professor in universities including the University of Buenos Aires, Austral University, Palermo University, Catholic University and CEMA. Guillermo has been awarded with Folsom fellowship granted by Center for American and International Law, Dallas, US in 2003.


Agostina Coppola is an Associate in Baker McKenzie Buenos Aires office.


Catalina Ramallo is an Associate in Baker McKenzie Buenos Aires office.

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