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In brief

On 22 June 2022, the Commissioners of the Federal Economic Competition Commission (COFECE) approved conducting a research study on competition in the digital financial services market1 (“Market Study“). The Market Study’s purpose is to analyze the structure, operation and regulatory framework of the digital financial services sector in Mexico.

The digital financial services considered in the study include electronic payment and crowdfunding services, those offered by Financial Technology Institutions (FTIs), also known as Fintech, which are regulated by the Law to Regulate Financial Technology Institutions.

According to COFECE, the Market Study is important because the financial services sector contributes a significant percentage of the country’s Gross Domestic Product (GDP), and digital financial services can also influence the financial options available to users and facilitates credit access to small and medium-sized companies.

Key takeaways

The Market Study in the digital financial services markets is aligned with COFECE’s 2022-2025 Strategic Plan2, which establishes that both financial services and digital markets are priority sectors for the Commission.

In 2021, according to the National Institute of Statistics and Geography (INEGI), the financial sector generated 3.8% of the country’s GDP, and 67.8% of the population was a user of some type of financial service. In 2018, INEGI also conducted the National Survey of Business Financing, together with the National Banking and Securities Commission, where it was highlighted that banks granted loans to 75.4% percent of companies.

The Organization for Economic Cooperation and Development confirms in the Economic Surveys: Mexico 2022 that digital financial services can strengthen competition in the banking sector, reduce interest rate margins, and promote credit to small and medium-sized companies.

The Commission has requested public input, and individuals, institutions and economic agents interested in making comments or submitting information they consider relevant for market analysis, from a competition perspective, may do so. Recommendations will be presented to the regulatory authorities to improve the competitiveness of the digital financial services market.

In accordance with the internal resolution to initiate the Market Study, it does not constitute a prejudgment or infer any violations of the Mexican Competition Law. 


Raymundo Enriquez is currently the managing partner of the Mexico offices and the lead partner of Baker McKenzie's Antitrust Practice Group in Mexico City. He was a member of the Firm’s Executive Committee and a previous chairman of the Latin America Regional Council where he also served as the Latin America chair of the Global Diversity and Regional Pro Bono Committees. Mr. Enriquez is recognized as a leading lawyer for competition / antitrust and for business by Chambers Latin America. He served as a board member for several Mexico companies. In addition, he was a visiting lecturer at the Mexican Bar Association and a part-time tax and foreign trade law professor at Universidad Iberoamericana, where he obtained his JD from the university’s School of Law.


Luis Amado is a partner in the Antitrust & Competition Practice Group of the Firm's Mexico City office. He has more than 10 years of experience in his field and has conducted several antitrust and competition seminars for the telecommunications, automotive, electronics, medical, mining, metal, home appliance and white goods industries. Luis was part of the Firm’s EU Competition & Trade Practice Group in London, where he advised on antitrust matters. He was appointed Latin America's representative in the Firm committee responsible for abuse of dominance matters. He has also been a guest professor at Universidad Iberoamericana and IPADE, giving lectures on antitrust and competition.


Alina de la Luz is an associate in the Firm's Antitrust Practice Group in Mexico. Prior to joining the Antitrust Practice Group at the Firm, she was part of the Mexican competition authority (Federal Economic Competition Commission), as part of the investigating authority. With more than 8 years of experience in economic competition, mainly in abuse of dominance and analysis of competition conditions, she has conducted investigations in several markets: financial, energy, ports, digital, telecommunications, and transportation, among others. Likewise, she was head of the economic competition subject at UNAM and has taught about competition in several forums.


Natalie Flores is currently the regional knowledge attorney for North America and Latin America in the Global Antitrust & Competition Group in the Firm's Mexico City Office. She has over ten years of experience as an attorney, and manages and executes regional and global legal content projects, training and client initiatives for the Competition Group within the context of the Firm's knowledge strategy across the region. Natalie oversees all regional knowledge for the antitrust and competition group for the Americas, including develop thought leadership, client training, and publications, amongst other antitrust initiatives for the region, and advises a diverse range of industry clients in multijurisdictional competition matters. She has experience in competition litigation, specifically class action. She is an active member of the Firm's various industry groups, with a focus in the Energy, Mining & Infrastructure group of Baker McKenzie. Natalie is on the Board for Mujeres en Energías Renovables (Women in Renewable Energy) en México (MERM), an association dedicated to promoting the development of women in renewable energy, and concentrates on advocating for renewables and the empowerment of women in the sector.

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