3 June 2021, the Law for Transparency, Prevention and Combating Improper Practices in Advertising Contracting (“Advertising Law”) was published in the Official Gazette1. The new Advertising Law went into effect on 1 September 2021. The Mexican Competition Authority (COFECE) issued Emergency Regulations, establishing the procedures for filing a complaint, the investigatory process, and ruling for complaints of violations under the new Advertising Law.
Luis Francisco (Luis) Amado CordovaBrowsing
Luis Amado is an associate in the Antitrust & Competition Practice Group of the Firm's Mexico City office. He has more than 10 years of experience in his field and has conducted several antitrust and competition seminars for the telecommunications, automotive, electronics, medical, mining, metal, home appliance and white goods industries. Luis was part of the Firm’s EU Competition & Trade Practice Group in London, where he advised on antitrust matters. He was appointed Latin America's representative in the Firm committee responsible for abuse of dominance matters. He has also been a guest professor at Universidad Iberoamericana and IPADE, giving lectures on antitrust and competition.