As part of the EU Green Deal launched in 2019, a strong mandate has been issued to ensure consumers receive reliable, comparable and verifiable information to enable them to make more sustainable decisions and to reduce the risk of greenwashing.
The proposed European Union (EU) Green Claims Directive was tabled by the European Commission in March 2023 and aims to address greenwashing and introduces stringent requirements on various aspects in tackling false environmental claims.
Download our full guide to managing greenwashing legislation in the EU
Key Areas of the EU Claims Directive
Explore the full scale of what’s needed to prepare for the EU Green Claims Directive. Download the guide.
Key Actions to Take
It may be a few years before the requirements of the EU Green Claims Directive become mandatory, but it is crucial to take action now.
1. Stay Up to Date
Ensure that you keep up to date with the latest measures approved by EU member states and assess their impact on your business as soon as possible to prepare a strategy for implementing the requirements.
2. Collaborate with Others
Work with industry associations to help influence the outcome of the proposed directive.
3. Analyze Marketing
Analyze your marketing strategy in relation to claims that may be subject to the future directive.
4. Collect Crucial Data
Collect product life-cycle data of your products to help speed up verifications and aid in any further assessments of green claims.
5. Publish Information
Prepare to set up a website that will contain relevant information relating to the substantiation of green claims, including a summary, in easily understandable language.
Contact us to find out how you can get legal advice on how to
Review your use of green claims
Closely monitor the progress of the proposed directive
Consider how to adapt and modify existing business practices
