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María Carolina Pardo Cuéllar

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Carolina Pardo is a lawyer and specialist in International Contract Law graduated from Universidad de los Andes. She obtained a LL.M. with specialization in International Private Law and Competition Law from the London School of Economics and Political Science. Over 20 years, she has advised major national and international clients on matters related to compliance with data protection, competition and consumer law rules. She has also successfully coordinated and prepared proposals for submission to national authorities on behalf of major industrial groups in Colombia. She has been recognized by Chambers Latin America as leader in the Competition ranking in Colombia, and the practice group headed by her has been ranked first for two consecutive years. She joined Baker McKenzie in 1994, and currently serves as international partner and heads the Competition, IT and Consumer Law practice group. Additionally, she is an active member of the steering committee of the Latin American Competition, Compliance and IT practice groups of Baker McKenzie.

On February 23 2022, the Colombian National Government issued Decree 253 (the “Decree”), modifying the regulation concerning antitrust leniency programs, known in Colombia as the Collaboration Benefit Program (“CBP”), applicable in administrative investigations conducted by the Superintendence of Industry and Commerce in regards to anticompetitive practices.
This modification is intended to strengthen the CBP as a mechanism for the Superintendence to detect and sanction any conduct that might affect competition, while discouraging the creation of and participation in cartels.

On 18 January 2022, the Colombian Government enacted Law 2195 of 2022, which adopts measures for transparency and corruption prevention. These measures entail significant changes in relation to competition protection such as modifications to the fines applicable to individuals and companies and to the leniency program.

On 12 November 2021, an administrative judge confirmed a sanction of the Superintendence of Industry and Commerce (SIC) on an employee involved in a company dawn raid — Hernando Rodríguez (general manager of Roa Florhuila).

In brief What’s new? On April 9, the Superintendence of Companies (“SS”) issued the External Circular No. 100-000004 (the “Circular”). Through this Circular, the SS modified some sections of Chapter X of its Basic Legal Circular, which regulates the obligation to implement a SAGRILAFT for some companies. Among other matters,…

As TMT businesses plan for 2021 they are building on the opportunities and challenges arising from 2020. Many bold decisions were taken by TMT players in 2020 to protect their workforces and to ensure that they continue to be able to deliver technology, connectivity and digital transformation across sectors. Significant…

In brief On October 2, the Superintendence of Companies (“SS”) issued the Resolution 100-006261 (the “Resolution”), by means of which it defined the new criteria to determine the companies that must adopt Business Transparency and Ethics Programs (“PTEE”). The Resolution is effective as of January 1, 2021, and expressly revoke…

In brief What’s new? The Superintendence of Industry and Commerce (SIC) issued its “Guide on good practices in advertising through influencers” (the “Guide”), defining guidelines for advertisers and influencers on the best way to promote products to consumers, mainly through digital means, guaranteeing the rights of consumers. Contents Recommendations for…

On 10 July 2020, the Colombia National Police Intelligence Directorate (DIPOL) initiated a public bidding process for the procurement of an AI based cyber-intelligence system for DIPOL. Such system would provide the police with access to social media accounts and instant messaging services.

COVID-19 is wreaking havoc with the global economy, disrupting all manner of businesses, and is requiring unprecedented measures and coordinated action. Many companies are suffering due to interrupted supply chains and reduced customer demand and will face significant losses and cash flow issues as a result. Others will face an…