On 25 November 2021 (Case C-102/20), the European Court of Justice (ECJ) ruled that displaying advertisements directly in the e-mail inbox, so-called inbox advertising (“Inbox Werbung”), is only permissible with the recipient’s prior consent. The ECJ’s reasoning can also apply to the legal situation in Switzerland on the basis of the provisions of the Federal Act against Unfair Competition.
Dr. Markus WinklerBrowsing
Dr. Markus Winkler is a counsel in Baker McKenzie's Zurich office. He studied law at the University of Zurich (Dr. iur., 2015) and mathematics at ETH Zurich (Dr. sc. math. ETH, 2001). He joined Baker McKenzie in 2017 after several years as an investment professional in wealth and asset management.