On 25 November 2021 (Case C-102/20), the European Court of Justice (ECJ) ruled that displaying advertisements directly in the e-mail inbox, so-called inbox advertising (“Inbox Werbung”), is only permissible with the recipient’s prior consent. The ECJ’s reasoning can also apply to the legal situation in Switzerland on the basis of the provisions of the Federal Act against Unfair Competition.
Nadine Bosshard is an associate in the Firm’s Intellectual Property and Technology Practice Group in Zurich. Nadine holds a Master degree in Law and Economics as well as International Management. She gained practical experience in both the legal and business field in Switzerland, Germany, Belgium and Japan before she joined the Firm in 2019.