Flávia Vasconcelos joined the Firm in 2001, became partner in 2006 and Of Counsel in 2019. She coordinates the Trademark group in the Brazilian offices and integrates the Consumer Goods & Retail group, acting with a focus on brand management, advisory and licensing, including trademark availability searches, filing and prosecution, advice on brand and domain name protection and enforcement, and registration of trademark license agreements. She also assists clients with protection of plant breeders' rights and copyrights management and licensing.
She represents clients in the consumer goods and retail, including apparel, luxury cosmetics and jewelry, beverages, chemical, pharmaceutical, automotive, CRM, telecommunications/electronics, agriculture and construction machinery, transportation, music and plant variety segments, having extensive experience in consulting regarding the protection of intellectual property rights.
Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law.
On 6 September 2021, President Jair Bolsonaro signed Provisional Measure No. 1.068/2021, amending the Brazilian Internet Legal Framework, which regulates the use of the internet in Brazil. The MP was criticized by different sectors of society, who argued that it did not meet the applicable formal and material requirements.
President Jair Bolsonaro signed provisional measure No. 1.068/2021 on 6 September 2021, amending the Brazilian Internet Legal Framework, which regulates the use of the internet in Brazil. The PM does not apply to messaging and mobile commerce apps, establishes “rights and guarantees” for users of social networks, and defines rules for content moderation.