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Julio Perez

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Julio Perez is a BD Manager IPTech and Real Estate in Baker McKenzie, Madrid office.

Consumers are demanding more from their brands and increasingly basing their purchasing decisions on the sustainability of products and companies. In response to this, the Baker McKenzie Consumer Goods & Retail industry group has produced the “CG&R and Sustainability Video Chat Series” in which experts provide short, practical insights into some of the legal considerations that companies need to keep in mind when undertaking green innovation. In the second episode of the series, Julia Hemmings, a Partner in the Digital Commerce, Advertising & Marketing practice in London, and Rebecca Lederhouse, a Counsel in IP and Technology based in the Chicago office, discuss the role of marketing in green innovation and the increasing regulatory scrutiny around green claims in advertising.

Consumers are demanding more from their brands and increasingly basing their purchasing decisions on the sustainability of products and companies. In response to this, the Baker McKenzie Consumer Goods & Retail industry group has produced the “CG&R and Sustainability Video Chat Series” in which experts provide short, practical insights into some of the legal considerations that companies need to keep in mind when undertaking green innovation.