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Zahra Omar

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Zahra Omar is a Knowledge Manager in Baker McKenzie Johannesburg office.

Consumers are demanding more from their brands and increasingly basing their purchasing decisions on the sustainability of products and companies. In response to this, the Baker McKenzie Consumer Goods & Retail industry group has produced the “CG&R and Sustainability Video Chat Series” in which experts provide short, practical insights into some of the legal considerations that companies need to keep in mind when undertaking green innovation. In the second episode of the series, Julia Hemmings, a Partner in the Digital Commerce, Advertising & Marketing practice in London, and Rebecca Lederhouse, a Counsel in IP and Technology based in the Chicago office, discuss the role of marketing in green innovation and the increasing regulatory scrutiny around green claims in advertising.

Consumers are demanding more from their brands and increasingly basing their purchasing decisions on the sustainability of products and companies. In response to this, the Baker McKenzie Consumer Goods & Retail industry group has produced the “CG&R and Sustainability Video Chat Series” in which experts provide short, practical insights into some of the legal considerations that companies need to keep in mind when undertaking green innovation.

In February this year, the South African Hydrogen Society Roadmap was published by the South African government. This is the culmination of efforts spread over many years. As the country navigates its energy transition, the Roadmap is considered to be an important marker on its path towards implementing hydrogen development, which is envisaged to be at the centre of South Africa’s strategy for economic growth and mitigating climate change.

As an essential component of South Africa’s energy transition, the production, transport, storage and use of green hydrogen, has been the subject of numerous policy updates and public and private sector commitments in the country, especially in the last year. The timeline of developments is not expected to slow down as South Africa zeroes in on solutions to its energy crisis that enables it to also address climate change and deliver on its decarbonization targets.