On 28 May 2024, the Consumer Affairs Agency (CAA) announced that it had issued an order to pay an administrative fine (called a “surcharge” under Japanese law) in the amount of JPY 1,655,940,000 to the Chugoku Electric Power Company, Incorporated (“Chugoku Electric”) under Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations (“Act”). The CAA alleged in its order that Chugoku Electric had violated the Act by displaying advertising messages regarding household electricity rate plans on its website that appeared to be cheaper than they were in reality.

On 29 November 2023, the Cabinet Secretariat of Japan and the Japan Fair Trade Commission jointly issued the Guidelines Concerning Price Negotiation for Appropriate Shifting of Labor Costs (“the Guidelines”). Rapid price inflation has made it particularly important to create a business environment in which small and medium-sized companies can secure resources for wage increases. The Japanese government has been working on price-shifting measures and established the Guidelines as one of its efforts to improve the business environment.