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Marcin Fijalkowski

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Marcin Fijałkowski heads the IP team in the Warsaw office. He has been practicing law in the field of intellectual property since 2003. He represents clients before civil, criminal and administrative courts, the Polish Patent Office, the European Union Intellectual Property Office (EUIPO) and the Warsaw Arbitration Court for Domain Names. Marcin has also worked in the Baker McKenzie Zurich office on Pan-European IP enforcement programs. Marcin Fijałkowski is registered with the European Patent Institute (EPI), and is a professional legal representative for the EUIPO in Alicante. Marcin is a member of INTA, Marques and AIPPI and represents the International Association for the Protection of Intellectual Property (AIPPI) Enforcement Committee in front of the EU Observatory. He is recommended as a leading individual in the area of intellectual property in Poland by various international rankings, such as: Chambers Europe, Legal 500, World Trademark Review and Managing Intellectual Property.
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Poland: Cooperation with influencers

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For a long time in Poland, governmental bodies did not comment on the legal framework applicable to cooperation with influencers, such as the proper tagging of posts or the liability for sponsored content. The principles of cooperation could only be assessed on the basis of general interpretations of the existing legal regulations. However, in recent weeks the Polish Office for Competition and Consumer Protection has taken steps to organize the sponsored online content market, as it found that much of the commercial content on influencer profiles on social media is either not marked as advertising at all or is insufficiently marked.