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Monika Gebel

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Monika Gebel is an advocate and senior associate in the Warsaw IP Tech team. She has over eight years of experience and specializes in intellectual property law, in particular in new technology law, e-commerce, video games law, telecommunications law, advertising and consumer protection law. She also specializes in data privacy and is a member of the GDPR taskforce involved in reviewing the data processing activities of companies and its documentation. She is preparing and presenting seminars for clients. She is also committed to sharing knowledge about law, she gives lectures to law students and recently co-organised with CD Projekt Red a monthly video games law course for young lawyers.
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Poland: Cooperation with influencers

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For a long time in Poland, governmental bodies did not comment on the legal framework applicable to cooperation with influencers, such as the proper tagging of posts or the liability for sponsored content. The principles of cooperation could only be assessed on the basis of general interpretations of the existing legal regulations. However, in recent weeks the Polish Office for Competition and Consumer Protection has taken steps to organize the sponsored online content market, as it found that much of the commercial content on influencer profiles on social media is either not marked as advertising at all or is insufficiently marked.