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Silvia Saenz de Ormijana

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Silvia, an experienced IP lawyer, currently heads the Litigation and Contractual IP team at Baker McKenzie Barcelona.
Leading her team, she supports high-profile clients across various industries, ensuring the protection and enforcement of their IP rights. Silvia represents clients in pivotal IP cases before the Spanish courts (in civil and criminal cases) as well as before the General Court and the Court of Justice of the European Union. This has provided her with an in-depth understanding of European IP law and its application in cross-border disputes.
Her work includes developing enforcement strategies and negotiating with diverse stakeholders on her clients' behalf, particularly in lookalike matters. Beyond enforcement, Silvia offers strategic advice on brand IP management, partnerships, licensing, and complex IP issues related to emerging technologies like e-commerce, social media and AI.
Actively involved in the IP sector, Silvia attends industry events and contributes to thought leadership. She finds great satisfaction in mentoring and nurturing the talent within her team.
Silvia also manages multijurisdictional projects for international clients, addressing IP and advertising risks across various territories. A member of the AIPPI association, she participates annually in its study questions. Furthermore, she serves as a professor at Instituto Superior de Derecho y Economía (ISDE), teaching industrial property law, and frequently gives talks and lectures at the ICAB and on courses focusing on unfair competition and trade secrets. She regularly publishes technical articles in specialized journals.

Recent regulatory developments underscore the growing scrutiny of professional uses of generative AI. On 13 January 2026, the Spanish Data Protection Authority issued a formal notice warning of the legal and privacy risks involved in uploading, transforming or generating images of individuals through AI tools. At the same time, the European Commission has published the first draft of its voluntary Code of Practice on Transparency of AI-Generated Content.