Now that sustainability is a board-level issue, companies are under immense pressure to ensure their supply chains are environmentally and ethically accountable. The motivation may come from internal business, consumers, government, shareholders—or all of them. There are targets, commitments, deadlines, and board pressure to match words with deeds.

Across sectors and industries, from start-ups to multinationals, companies everywhere are talking about their sustainability credentials — and in particular, their intention to reach net-zero. Businesses have recognized that a net-zero pledge can be a powerful public message, in the face of growing pressure to tackle the climate crisis and an expectation that business be part of the solution. But amidst all the rhetoric, how much progress are we really making? Are we on course to reach net-zero by 2050, or are businesses simply jumping on the bandwagon on the road to net nowhere? We surveyed 1,000 business leaders to find out more.