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Joanne Redmond

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Jo is a senior associate in Baker McKenzie's Dispute Resolution team in London. Jo advises clients in a wide range of industries on complex commercial disputes and investigations. She also regularly provides specialist product safety and regulatory compliance advice and acts for clients in product liability disputes. One of Jo's other areas of specialism is advising clients on a wide range of regulatory, public and administrative law issues, including judicial review, consultations, freedom of information and public procurement. Jo's practice often involves drawing on crisis management experience to help clients protect their reputations and shareholder value when dealing with urgent, time pressured issues and/or intense public scrutiny. Jo was ranked as a Next Generation Lawyer in the Legal 500 Product liability: defendant category in 2017. Jo has participated in the UK Government's Working Group on product safety and recalls and has assisted with the development of the Government's training programme for Trading Standards Officers on the new UK Code of Practice for Product Recalls.

The European Commission, on 30 June 2021, proposed reforms to the General Product Safety Directive in the form of a Regulation, intended to safeguard consumers. The Proposal makes substantial amendments to the GPSD, which has been in place for the last 20 years, seeks to increase the protection offered to EU consumers in respect of products they purchase, both in store and online, whilst also addressing challenges posed by today’s modern world, which has been reshaped by digitalization and the COVID-19 pandemic.

On 24 December 2020, the UK Government reached an agreement with the EU on the highly anticipated Trade and Cooperation Agreement (TCA). The TCA was ratified by the UK Parliament on 30 December 2020 and will be applied provisionally in the EU from 1 January 2021, pending ratification by the EU Parliament in early 2021.

The TCA contains minimal provisions to enable the UK and EU to cooperate on the regulation of products placed on both markets and therefore most businesses will need to address EU and UK product compliance separately. 

As the effects of COVID-19 continue to be felt around the world, businesses continue to face significant levels of instability and uncertainty caused by weakened financial markets and disruption to supply chains, workplace operations and business pipelines. Such instability and uncertainty will result in a growth in the number and…

The pervasive nature of COVID-19 means that businesses across the globe are facing a similar struggle: balancing the need to make critical decisions with limited time and planning for the future without knowing for certain the long-term impacts of this pandemic. As unfamiliar situations and new obstacles arise, our experts…